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For over 30 years, Veldhoen + Company has developed and implemented new ways of working for forward-thinking organisations.
5 min read
37 Years of Renewal: From ABW Pioneers to Data-Driven System Thinkers
Heritage with Direction
Activity Based Working was once radical: organise work around activities and needs, not desks. We’re proud to have helped shape that movement. But our real heritage isn’t a concept—it’s a stance: observe, measure, learn, then scale.
Hybrid work decoupled time and place.
Technology is abundant—adoption is the constraint.
Data is available but fragmented.
Expectations are higher: people won’t tolerate friction.
The question isn’t whether you’ll change, but how you’ll sustain it. In our experience, three principles endure.
Practice Before PowerPoint
You only know what works when you study the workday: observations, utilisation data, interviews, micro-experiments. No change theory without the floor.
Ecosystem Lens
HR, IT, FM, Real Estate and leadership aren’t parallel tracks—they’re a network. Change one node without the others and you create noise.
Adoption Is the Endgame
Implementation isn’t the same as landing. Agreements, cadence, training, feedback and role modelling are non-negotiable.
Collaboration: teams operate across projects, programmes and communities. Without shared work principles, fragmentation grows.
Wellbeing & Productivity: perceived workload drops when roles, goals and rhythms are clear.
Workplace Experience: spaces that support rituals and encounters drive attendance and decision quality.
Hybrid Strategy: policy is the start; team agreements and digital etiquette make it real.
AI Adoption: shift from isolated tools to a process co-pilot with quality controls and learn loops.
A public organisation opened a stunning, sustainable HQ—yet it stayed empty. Analysis showed little leadership presence, no common office days, no rituals.
Intervention: team cadence, morning starts, clear “core moments”, internal storytelling.
Result: +40% attendance on core moments, fewer ad-hoc meetings, stronger cohesion.
It distils 37 years of learning into 6 Solutions and 11 Services—methods, cases, tools and routes you can deploy immediately, from Team Maturity to Workplace Calculator, Occupancy/Ethnography to AI Sprints. Relevant to multinationals and public sector alike.
Book a case tour (30 minutes): scenarios, results, pitfalls.
Register for the mini-webinar “Workplace = System”.
Request a Team Canvas for your critical teams.
Renewal isn’t a sprint. It’s discipline. That’s how we’ve helped organisations move forward for 37 years.
