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Aligning Leaders to Bring Vision to Action

Defining hybrid-work policy and leadership alignment for a fast-growing tech scale-up.

flagActionIQ

location_onNew York City – Technology Scale-Up

Roel Geenen

01 October, 2024

400

employees

2020-2022

transformation period

1

company-wide hybrid-work policy

4

leadership-alignment sessions

As ActionIQ scaled rapidly during the pandemic, flexible work decisions were being made inconsistently across teams. Leaders wanted a shared framework connecting their mission, vision, and hybrid-work strategy to attract and retain top talent.

The Challenge

Individual leaders made flexibility decisions based on personal preferences, creating inequities and confusion. The organisation needed clear principles, consistent policy, and collective leadership alignment to support its next growth phase.

Approach / Process / Interventions

Veldhoen + Company partnered with ActionIQ to:
  • Analyse focus-group and survey data on work patterns and flexibility.
  • Facilitate leadership workshops exploring trends, benchmarks, and decisions.
  • Co-create the first organisation-wide hybrid-work policy balancing flexibility and equity.
  • Coach the VP People & Employee Success to sustain ongoing dialogue and learning.
  • Refine workplace design to support the new policy.

Results / Impact / Outcomes

  • A single, transparent hybrid-work policy aligned with culture and growth goals.
  • Clearer leadership expectations and shared accountability.
  • Improved talent attraction and retention through fairness and flexibility.
  • Stronger connection between vision, space, and behaviour.

“ActionIQ now has one clear way of talking about work—and that clarity drives confidence.”

— VP People & Employee Success, ActionIQ
Is your leadership team aligned on what flexibility really means?
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