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ETHNOGRAPHIC
STUDY

Ethnographic Study – Understanding how people really work

WHAT IS IT?
Ethnographic Study

Data shows what happens. But to understand why it happens, you need to watch, listen and observe. Our Ethnographic Study uncovers the culture, behaviours and rituals that drive workplace use.

WHAT WE DO
  • Observations of teams in their daily work, without interference
  • Analysis of interactions, social dynamics, emotions and atmosphere
  • Linking insights to your workplace strategy and hybrid vision
WHY IT MATTERS
  • Uncover hidden factors data alone can’t explain
  • See how employees really move and connect in the workplace
  • Identify which settings drive energy and productivity – and which don’t

Case example

At Atlassian, employees often used their desks as anchors: belongings left behind while working elsewhere. The work café was the main hub for social connection, especially in the morning and around lunch. These patterns reveal how workplace design shapes cohesion.

OUR APPROACH

  • Observations across spaces and time slots
  • Thematic analysis and hypothesis testing
  • Translation into concrete design and behavioural recommendations

What does it deliver?

Deeper understanding of cultural and social dimensions
Insight into daily rituals that drive collaboration
Clear guidance for change in design and behaviour

Want to see what lies behind the data?

Book an Ethnographic Study