
Masterclass
Humanising AI in work
Humanising AI in work
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AI tools promise the world. But success is all about adoption, trust, and shared ways of working.
Humanising AI in Work
Many organisations see uneven adoption: some employees dive in, others resist, and usage stays fragmented. Without structure and support, AI doesn’t deliver its full value.
The Challenge
AI pilots often stall. Technology alone does not guarantee behaviour change or productivity.
The Goal
We believe in humanising AI. Making it tangible, inclusive and meaningful. It’s what we’ve been doing for 35 years.
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ADDRESS
Ernst-Gnoss-Straße 7
40219 Düsseldorf
PHONE
Rogier van Koetsveld
+49 2111 586 4123
germany@veldhoencompany.com
Why use AI in a human way?
01
Higher adoption, lower resistance
Technology embraced by people.
02
Clear priorities
AI used where it truly adds value.
03
Collaboration, not fragmentation
Shared norms across teams.
04
Agility
People confident to adapt as AI evolves.















