The behavioural science of workplace choice
Zoe (Zhuyu) Chen (Veldhoen + Company) and Astrid Tran (Sun Life Financial) wrote this article to discuss the gap between a well-planned floor and a well-used floor. The article was originally published by Henry Stewart Publications in the Corporate Real Estate Journal (Volume 15 Number 4) on March 12th 2026 and is also free to download on the V+C website.
A practical framework for understanding workspace choices
AI can make workplace planning faster, but it can’t predict whether people will actually use a space as intended. In The behavioural science of workplace choice, Zoe Chen (Veldhoen + Company) and Astrid Tran (Sun Life Financial) explore how behavioural science can bridge the gap between workplace design and real-world behaviour. Discover a practical framework for understanding workspace choices, two real-world case studies, and four principles for designing workplaces that make the right choice the easiest choice.
