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Turning Hybrid Work into Everyday Habits

Embedding four core behaviours to make choice and flexibility work.

flagSun Life U.S.

location_onUnited States – Financial Services

Roel Geenen

01 October, 2024

6,000+

employees in the U.S.

4

core behaviours defined

2022-2023

Future of Work transformation

1

firmwide Change Ambassador network

Sun Life began re-examining its future ways of working as pandemic-era virtual work reshaped expectations. The U.S. business partnered with Veldhoen + Company to move from vision to daily behaviour—building a practical foundation for flexibility, wellbeing, and performance.

The Challenge

Sun Life’s U.S. leaders had an inspiring Future of Work vision, but cultural and behavioural clarity was missing. Data revealed a gap between leaders’ and employees’ expectations on flexibility and returning to the office. The task was to turn abstract principles into clear, relatable actions for all.

Approach / Process / Interventions


  • Ran an organisation-wide readiness survey capturing work patterns and pain points.
  • Held data-driven dialogues with senior leadership to interpret results.
  • Created a Change Ambassador network across functions and levels.
  • Facilitated sense-making workshops to define four key behaviours:
    • Prioritise Wellbeing
    • Connect Intentionally
    • Protect Focus Time
    • Focus on Outcomes

Results / Impact / Outcomes

  • Four simple behaviours became the foundation of Sun Life’s Future of Work culture.
  • Leaders gained a shared language for flexibility and trust.
  • Learning tools and digital content supported habit-building at scale.
  • Everyday actions now drive cultural change and sustained flexibility.

“The clarity of four key behaviours helped everyone see themselves in the Future of Work story.”

— Executive Sponsor, Future of Work Program, Sun Life U.S.
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