Sun Life’s U.S. leaders had an inspiring Future of Work vision, but cultural and behavioural clarity was missing. Data revealed a gap between leaders’ and employees’ expectations on flexibility and returning to the office. The task was to turn abstract principles into clear, relatable actions for all.

• Ran an organisation-wide readiness survey capturing work patterns and pain points.

• Held data-driven dialogues with senior leadership to interpret results.

• Created a Change Ambassador network across functions and levels.

• Facilitated sense-making workshops to define four key behaviours:

• • Prioritise Wellbeing

• • Connect Intentionally

• • Protect Focus Time

• • Focus on Outcomes

• Four simple behaviours became the foundation of Sun Life’s Future of Work culture.

• Leaders gained a shared language for flexibility and trust.

• Learning tools and digital content supported habit-building at scale.

• Everyday actions now drive cultural change and sustained flexibility.