During the 8 months project, V+C collaborated with Edenred’s executive leadership and a select group of employees through a range of initiatives in co-creating a NWOW. Edenred explored deeper into how they operate, and which aspects would need to change in order for them to move forward.
Three key foundational aspirations were identified and would act as the project’s guiding principles for any decisions that needed to be made with the holistic environment. Given the industry’s nature, speed and agility are important for Edenred to be able to react to disruptions and stay ahead of the competition with innovative and inspiring1 products and services. Employees were encouraged to adopt a mindset for change2; by striving to be more communicative and collaborative towards the office as a whole (vs. individual silos) and focus less on the time spent on individual work and more on collaborative activities. By feeling proud of the brand and the work they do3, employees would be able to understand the purpose they serve and in turn, customers would be more trusting in their interactions with Edenred.
Edenred recognized that by supporting their employees to be more agile and feel comfortable towards change, a holistic approach would need to be considered in how the physical office design, the virtual tools and technologies, could support the internal cultural change required of adopting the right behaviours and mindsets in order to truly achieve a new way of working. The collaborative partnership between Edenred’s leadership and employees, the Veldhoen team and the DNDB design team, resulted in Edenred’s new office supporting and enabling a holistic workstyle change, while at the same time taking into account the functional requirements needed. A centralised shared Café/Social Hub provides employees the freedom to build and cultivate relationships, rejuvenate and recharge themselves, while at the same time serving as a welcome area for clients and visitors. Throughout the workplace, various sized furnished spaces support formal or informal collaborations, graduating towards quieter activities, such as the silent high focus individual work area, where deep concentration is required. Separate quiet relax and recharge areas allow employees to recharge and rethink in comfortable, scenic view settings.